Each case lists the brief, the channel mix and the metric we were paid to move. Brand names are withheld until written permission is granted; figures are rounded and verified against platform reporting.
To hit collection launch targets, we ran a seasonal sport campaign inside the creator community, inviting top-performing publishers to produce original content with tiered CPA bonuses for the first two weeks.
Holiday-season growth in a crowded European market. We concentrated spend on one hero SKU, matched it with exclusive codes, and kept 60+ creators active through the full promotional window.
Black Friday push with a limited CPA incentive. We recruited creators from Instagram, Weibo and WeChat communities, prioritising bilingual audiences in the US and UK.
The goal was new-customer rate, not revenue. We recruited from Instagram, YouTube and TikTok, plus Chinese-language creators reaching diaspora families in the US and UK.
A three-month test campaign: flat fee for editorial deliverables, plus exclusive codes to make attribution clean. The brief asked for video assets we could reuse in paid social.
Christmas gifting window. We hand-selected publishers with proven gifting content, producing roughly 5,000 transactions in December at a conversion rate above the category benchmark.
Conversion and repurchase were both weak. We partnered with pet-content publishers across Instagram, Weibo and WeChat groups, and stimulated discussion around best-sellers in private communities.
After a long-running partnership, the brand funded a fixed-fee exploration brief. Our editorial team produced an exclusive long-form piece that became the network's top-converting asset that quarter.
Placeholder notice: every brand name and figure on this page is illustrative, used only to show the layout. Before publishing, replace them with verified results and keep written approval from each advertiser for the use of its name and data. Until approval is in hand, use anonymised descriptions ("a global sportswear brand") with real, auditable numbers.
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